How to build an efficient LinkedIn profile

March 12, 2018

 

Every millennial needs to have LinkedIn profile. 

 

 

In today’s society, a thorough linked in profile can mean the difference between attaining the job or internship of your choice or succumbing to you own mishaps. Using LinkedIn professionally will help you greatly in establishing connections, developing relationships, and exploring companies and industries. Your LinkedIn profile is often thought of as an online version of your resume.  

 

The basic profile you create will likely closely resemble your resume.  However, LinkedIn allows you to enhance the content of your resume and use your profile as a dynamic networking tool.

Remember, your name is your brand and is the first piece of information people will see when they view your profile or your name appears in a search. If you have a common name, it is recommended that you include your middle name or initial.

 

Select a friendly, professional-looking picture.  LinkedIn differs from resumes in that it is important to include a profile picture, as employers gravitate towards profiles that show approachable potential hires.

Your headline is your unique tagline to capture readers’ attention and entice them to read your full profile.  LinkedIn will automatically generate a headline for you based on your most recent position in your Experience section. 

 

Strong profiles will have an updated headline to include area of study, career ambitions, or keywords related to a desired career field.  If you are searching for an opportunity, it can be helpful to incorporate this into your headline.

 

While at Howard University, you may choose to include your location as “Greater DC Area.”  Once you begin searching, it is beneficial to update your location to your desired location for employment.  This will ensure that you appear in searches conducted by employers near that area.

 

LinkedIn will update these sections (current & previous experience and education) based on the information you provide in the Experience and Education sections of your profile.

Update the contact information you wish to provide to viewers of your profile. 

 

You can include email addresses, phone numbers, mailing addresses, Twitter accounts, and personal websites.  When linking a Twitter account or personal website, ensure that the content is professional.  The details you include in the Contact Information section will only be shared with your direct connections.

 

Customize your public URL to include your name.  Having a customized, professional URL will enable you to easily include your LinkedIn profile in an email signature or resume.  To update your URL, enter the Edit Profile mode.  Click “Edit” next to the URL in your heading box.  In the text box on the right-hand side, click the pencil under “Your Public Profile URL.” 

Enter your desired URL and save.


The summary is your opportunity to expand further on your personal brand.  Here you can describe your greatest accomplishments, ambitions, and interests.  When writing your summary, it is important to remember the audience.  You do not want to write large blocks of text; instead, use shorter blocks and bulleted lists where appropriate.  As with all professional documents, ensure that your summary is grammatically correct and without typing errors.
Experience, Volunteer Experience & Causes, and Organizations resemble the similarly-titled sections on your resume. They will likely contain the majority of the information you share on your profile informing others of what you have done in the past. When updating these sections, include internships, work experience, extracurricular activities, and volunteer experiences. Describe each experience in enough detail to inform the reader about your responsibilities and accomplishments in each position. Be sure to include action verbs, industry-specific keywords, actions taken, and results achieved.


Courses Include any relevant courses you have taken and associate them with the proper Education entry utilizing the drop-down menu.
List your skills or areas of expertise.  Include keywords and phrases from your industry.  While you can add up to 50 skills to your profile, initially, try to add at least 10 skills.  Unlike on your resume, it is acceptable to list interpersonal skills in addition to technical or industry-specific skills.

As a millennial, I have found value and importance from creating and sustaining a well organized LinkedIn profile. 

 

 

 

 

 

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